Privacy Policy

1. Who We Are

LKJ Consulting Ltd ("we", "us", "our") is a company registered in England and Wales. We provide executive coaching, go-to-market (GTM) strategy consulting, and mentorship services to businesses and individuals in the technology sector.

 

Registered office: [INSERT REGISTERED ADDRESS]

Company registration number: [INSERT COMPANIES HOUSE NUMBER]

 

2. What This Policy Covers

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website at www.lkj-consulting.com, submit an enquiry, subscribe to our mailing list, or engage with our services.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

3. Personal Data We Collect

3.1 Data you provide directly

• Name and contact details (email address, phone number) submitted via our enquiry or contact forms

• Business information (company name, job title, industry) where provided

• Email address when subscribing to our mailing list

• Any other information you choose to share in a message or enquiry

3.2 Data collected automatically

• IP address and approximate location (country/city level)

• Browser type, version, and operating system

• Pages visited, time spent on pages, and navigation paths

• Session recordings and heatmap data via Mouseflow (see Section 7)

• Cookie identifiers (see Section 8)

 

4. Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:

 

Enquiries and contact forms:

We process your data to respond to your enquiry. Our lawful basis is legitimate interests (to communicate with prospective and existing clients) and, where a contract is being discussed, the performance of a contract.

 

Mailing list and marketing communications:

We process your email address to send newsletters and updates. Our lawful basis is your consent. You may withdraw consent at any time by clicking "unsubscribe" in any email or contacting us directly.

 

Website analytics and session recording:

We use analytics tools (including Mouseflow) to understand how visitors use our website and improve our services. Our lawful basis is legitimate interests. We have carried out a Legitimate Interests Assessment to ensure this processing does not override your rights.

 

Service delivery:

Where you engage us for coaching, consulting or mentorship services, we process your personal data as necessary for the performance of that contract.

 

5. How We Use Your Personal Data

• Responding to enquiries and providing the services you have requested

• Sending marketing emails where you have given your consent

• Improving our website content, user experience, and service offering

• Complying with our legal obligations

• Managing business transactions such as invoicing and record keeping

 

6. Who We Share Your Data With

We do not sell your personal data. We may share it with trusted third-party service providers who process data on our behalf, including:

• Website hosting and platform providers

• Email marketing platforms (for mailing list management)

• Mouseflow (session recording and heatmap analytics — see mouseflow.com/privacy/)

• Professional advisers (legal, financial) where required

 

All third-party processors are contractually required to keep your data secure and to process it only on our documented instructions. We will also disclose your data if required to do so by law or in response to a valid request from a public authority.

 

7. Mouseflow Session Recording

Our website uses Mouseflow, a session replay and analytics tool operated by MouseflowApS. Mouseflow may record mouse clicks, movements, scrolling, and form interactions on our website to help us understand how visitors use our site.

If you wish to opt out of session recording by Mouseflow, you can do so at: https://mouseflow.com/opt-out/

Mouseflow's full privacy policy is available at: https://mouseflow.com/privacy/

 

8. Cookies

Our website uses cookies — small text files placed on your device — to support website functionality and to analyse usage. We use the following types of cookies:

 

Essential cookies:

Required for the website to function. They cannot be switched off.

 

Analytics cookies:

These help us understand how visitors interact with our website (e.g. pages visited, time spent). We use these on the basis of legitimate interests or, where required, your consent.

 

You can control and delete cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our website.

 

9. International Data Transfers

We process your personal data primarily within the United Kingdom. Some of our third-party service providers are based outside the UK. Where we transfer personal data outside the UK, we ensure that appropriate safeguards are in place — for example, the use of the UK Government's International Data Transfer Agreement (IDTA) or transfers to countries with an adequacy decision from the UK Secretary of State.

 

10. How Long We Keep Your Data

• Enquiry and contact data: retained for 2 years from the date of last contact, unless we enter into a contract with you

• Client data: retained for 7 years after the end of the engagement, in line with our legal and contractual obligations

• Mailing list data: retained until you unsubscribe or request deletion

• Website analytics data: retained for 12 months in line with industry standard

 

11. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

 

Right of access:

You can request a copy of the personal data we hold about you (a Subject Access Request).

 

Right to rectification:

You can ask us to correct any inaccurate or incomplete data.

 

Right to erasure:

You can ask us to delete your personal data in certain circumstances (the "right to be forgotten").

 

Right to restrict processing:

You can ask us to pause processing of your data while a complaint or query is resolved.

 

Right to data portability:

Where processing is based on consent or contract, you can ask for your data in a structured, machine-readable format.

 

Right to object:

You can object to processing based on legitimate interests, including direct marketing.

 

Rights related to automated decision-making:

We do not currently make decisions about you using solely automated means. If this changes, we will update this policy.

 

To exercise any of your rights, please contact us at [INSERT EMAIL]. We will respond within one calendar month. There is no charge for making a request, unless requests are manifestly unfounded or excessive.

 

12. How to Complain

If you have concerns about how we handle your personal data, please contact us in the first instance.

 

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters:

• Website: ico.org.uk

• Phone: 0303 123 1113

• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

 

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

 

LKJ Consulting Ltd

[INSERT REGISTERED ADDRESS]

Email: [INSERT EMAIL ADDRESS]

Website: www.lkj-consulting.com

 

14. Changes to This Policy

This policy was last updated on 4 April 2026. We may update it from time to time to reflect changes in our practices or legal obligations. Where changes are material, we will notify you by email or by posting a prominent notice on our website. The current version will always be available at www.lkj-consulting.com/privacy-policy.